Rubah

I help people get the big things they want

Helping CEOs, entrepreneurs with The Heart and Science of Producing Results®

I am a CEO Coach.

I help CEOs, entrepreneurs, business owners and senior managers create a solid plan for themselves in their professional and personal lives, then help them implement the plan, so that they achieve the big things they want.

I'm happy to help you design your unique plan. I make it concise yet powerful. It's a highly motivating plan, with clear goals and actions that can be done immediately. This way, it makes you feel relieved, happy, confident and focused about achieving your plan, without having to figure things out all alone.

I've been assisting CEOs, C-Suite leaders, managers and entrepreneurs find clarity and energy in achieving what they want. The way I help people is the same way I have arrived at my own success.

I now live a stress-free life with the family taken care of, with a level of wealth and lifestyle I am very happy with, and choosing the amount of time to “work” in a few areas I’m passionate about.

My approach has been: creating impactful practices that guide my behaviour, living out an overall personal attitude that keeps me self-motivated, and putting effort to achieve clear goals that focus on my passions and my strengths. As a result, every year I achieve my own big things.

I am of most benefit to people who are open about themselves, willing to learn and to take action on the learnings, and committed to put in time for sessions with me.

Also, Muslim senior leaders will benefit from my coaching that reinforces their spiritual path, enhancing their professional and personal life.

With non-Muslim clients, similarly they receive benefit of reinforcement of universal values that I may not necessarily use Islamic terminology.

Let's have a conversation:
Email me at [email protected] 
Call/message me at +6012 200 3251
Book my time directly in my calendar


You can find other ways to contact me or connect online with me at my Linktree page.

 

Video (14.5 minutes) of Rocky Romero interviewing me in 2021:

 

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Make 2024 My Best Year

Format:	1- day online workshop     Zoom link to be given upon payment
Date:	20th December 2023 (Wednesday)
Time:	8:45am to 5:00pm MYT (Malaysia time)

Price:	RM1,200
Early Bird Offer Price:	RM800
Early Bird End Date:	8th December 2023 (Friday)     11:59pm MYT

Click here to register and pay
(early bird price)

Best Year Yet® Program

• Make a 1-page Annual Plan that would make 2024 a year of delight
• Systematically continue with follow-through monthly activities to track and achieve the 12-month plan
• Use state-of-the-art online resources to stay accountable and master self

Get the results you have always wanted and make them stick.

The highly interactive Best Year Yet® Workshop mobilizes you to design your coming 12 months in 2024 with a focus on what really matters most, from inside out.

Profound but not intrusive, powerful yet private.

Best Year Yet® is a system for helping people, businesses and organizations create the results they want and need.

It is based on 10 simple questions rather than steps or habits or telling you what you should do, resulting in producing a 1-page plan, tracking the plan and using a rich set of support resources.

Facilitator:
Hasannudin Saidin
Certified Partner, Best Year Yet® Worldwide
CEO Coach, Rubah Associates
                                                    

To find out more, let's have a conversation:
Email me at [email protected] 
Call/message me at +6012 200 3251
Book my time directly in my calendar

 

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“Self-Discipline Across Cultures”

Compact with impact!
Hopefully… 😊

Our panel session,
“Self-Discipline Across Cultures”
is 30 minutes only
(MYT Friday, 24th November, 5:00pm),

but isn’t less more…?

Come and take away a few nuggets from Chrishanne, Yuva and I.

My own self-discipline comes from a blending of corporate culture (professionally) and tradition culture (personally). I wish to contribute an idea or two that you might adapt to your discipline!

Register and get your free ticket to the entire Summit at this Eventbrite link site or app: https://www.eventbrite.sg/e/how-to-create-positive-change-in-life-business-tickets-723822311017

4th Global Empowerment Summit #GES2023 with Andrea Zsapka (thank you!), Chrishanne Sebastiampillai (thank you!) and Yuvarajan Devandran (thank you!)

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What is our response to the Gaza genocide?

“If you see an evil, you must try to stop it with your hand. If you cannot, then try to change it with your tongue.”

What is our response to the genocide in Gaza?

Come join us discuss this, on Friday, 17th November 2023, 10:30am to 11:30am Malaysia time - register for the online event at this LinkedIn link:
https://www.linkedin.com/posts/hasansaidin_professional-peers-stand-for-humanity-activity-7129841065490075648-EWgT

or via Facebook: https://m.facebook.com/events/641071591320285?mibextid=9l3rBW

 

The full video of Yasmin Mogahed’s reminder is at this link:
https://youtu.be/SjOcBeLgYnY?si=dUfLxpQBLLY31Sjn

 

 

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Ideas for Justice - We Stand With Palestine

Ideas for Justice: What can I do to stand with our brothers and sisters?
- Friday, 17 November 2023,
10:30am-11:30am MYT

Professional peers stand for humanity.

We gather to share our ideas of what we individually can do to contribute towards victory of the oppressed.

(This is the first time the “Malaysia PeersOnDemand” platform digresses from our weekly themes, because this issue is heart-wrenching enough.)

REGISTER via LinkedIn:

https://www.linkedin.com/posts/hasansaidin_professional-peers-stand-for-humanity-activity-7129841065490075648-EWgT

or via Facebook: https://m.facebook.com/events/641071591320285?mibextid=9l3rBW

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Certainty Anchors - what are yours?

Certainty Anchors - what are yours?

I discovered that in a book called “Uncertainty,” Jonathan Fields speaks about the power of rituals and habits that occur at specific intervals during the day in order to help us live more creative lives.

“The simple physical act of engaging in ritual and routine serves as a certainty anchor...

…A certainty anchor is a practice or process that adds something known and reliable to your life when you may otherwise feel you’re spinning off in a million different directions.

Rituals and routines can function as certainty anchors by offering a sense of connection with the divine or with a like-minded community.”

What are yours?

Monthly, I meet my coach.

Weekly, I update my accountability buddies.

Daily, my 5 daily prayers (“salah” or “solat”). Within them my favourite posture is the prostration (“sujood”).

Prostrating in utter humility, my heart is at a higher level than my head, so I literally FEEL the gush of blood to my brain.

I believe that when I prostrate (total of 34 times in the 5 times a day) my brain receives more nourishment, which has a good effect upon memory, vision, hearing, concentration, psyche and all other cognitive abilities.

Again, what are your certainty anchors, be they daily or other frequencies in the month?

Benefits of certainty anchors include the following.

✔️ Reduced anxiety: Certainty anchors can provide a sense of stability and security in uncertain times, helping to reduce anxiety and stress.

✔️ Enhanced decision-making: Having a few key certainties in life can make decision-making easier, as you can base choices on your core values and beliefs.

✔️ Increased resilience: Certainty anchors can help you bounce back from setbacks and adapt to changing circumstances, as they provide a foundation of stability.

✔️ Improved focus and productivity: Knowing your certainty anchors can help you prioritize and concentrate on what truly matters to you.

✔️ Greater well-being: Having a sense of certainty can contribute to overall well-being and a more positive outlook on life.

Jonathan Fields’ approach encourages individuals to identify and cultivate their own certainty anchors to navigate the uncertainties of life effectively.

 

Related posts:

• Sacred Monotony - routines aren’t so boring after all!
• Soliloquy - updating my accountability buddies

 

There are lots of literature that describe the benefits of prostration (“sujood” or “sajdah”). Here is one:

Amazing Benefits of Prostration in Islam and new science on “Earthing”

 

 

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Accountability Coaching - I be your "body double"!

With or without ADHD (attention-deficit/hyperactivity disorder), Accountability Coaching outcomes are:

• Increased focus and motivation while working on tasks
• Sense of structure and routine
• Sense of support and companionship
• Reduced feelings of self-doubt
• Tasks seem less daunting
• Increased productivity to achieve goals
  
  

Image: Co-Working Space (virtual) - my view

As your Accountability Coach, I keep you accountable on your planned tasks daily and help you handle unplanned demands of the day and week.

This is also called body doubling. I become your body double.

• You and I have a weekly check-in video meeting for 30 minutes on a fixed day at a fixed time
• In the weekly check-in, you update me on achievements of the past week and declare to me the plan for the following week
• You keep updating me daily through messaging, on the progress of you doing your tasks
• I coach, mentor, encourage and challenge you when I interact with you
• You and I be in the same co-working space, virtually
• All the above are done within one integrated app available on mobile, laptop and desktop

Email me at: [email protected] 
Call/message me at: +6012 200 3251
Book my time directly in my calendar:

Related information: Learning Experiences 

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Referral Friends Program

Referral Friends Program

 

Who do you know who can benefit from my services?

 

Would you like to be my RFF?

RFF? “Referral Friends Forever”! 😃 What do I mean? See below, especially on “for life.” 😊

 

I am happy to invite you to be my Referral Friend in my Referral Friends Program.

 

The services from me

The

The services for this Referral Friends Program are:

1. CEO Coaching
2. Executive Coaching
3. Team Coaching
4. Group Coaching

These cover the client's business and professional goals, and also personal goals.

With clients who are Muslims, I especially work with them on enlivening Islamic values. 

I am open to discuss with you any other professional services that you think I may be able to do for clients, either directly from me to the clients, or in collaboration with you.

 

Ideal Client

 

The clients who get most benefit from me are ideally senior leaders, e.g. CEOs who are open to further self-development.

 

Also, Muslim senior leaders will benefit from my coaching that reinforces their spiritual path, enhancing their professional and personal life. 

 

With non-Muslim clients, similarly they receive benefit of reinforcement of universal values that I may not necessarily use Islamic terminology.

 

Process of referral

 

Please think of names of people and organisations who may benefit from me, then you explore with them the benefit of my service to them.

 

After that, please introduce me to them, preferably in a conversation of you, them and I, otherwise through messaging or other means.

 

I will then further have a conversation directly with them for me to enrol them into a coaching or related contract.

 

Token to you

 

When you refer a prospect to me, and the prospect becomes a client of mine/Rubah Associates’, I will pay you a token of 15% (fifteen percent) of the fee the client pays me/Rubah Associates. 

 

The payment to you will be back-to-back with the payment client makes to me, i.e. within 7 days after client pays me. Normally my clients pay session by session, ahead of each session.

 

This token is for life. 

- For the life of the first contract the client has with me

- and for any other subsequent contracts I get with the client.

- For the life of me, 

- for the life of Rubah Associates

- and for the life of yourself. 

 

May Allah grant us and our endeavors long life. Aamiin.

 

Referral Friend Reports

 

Once every 6 months, or sooner if possible, I will send you a simple report of the status of the Referral Friend relationship between you and I, i.e. the prospects you have referred to me, the progress of my relationship with them and any other relevant information.

 

Information about me

 

This website: https://www.rubah.my

 

My LinkedIn profile: https://www.linkedin.com/in/hasansaidin

 

How to become my Referral Friend Forever (RFF)

Simply write to me by messaging to my phone at +6012 200 3251  or emailing me at [email protected], with words to the effect of “Accepted” or “Agreed,” referencing this webpage.

 

Questions?

Ask me anything on this.

 

Email me at: [email protected] 
Call/message me at: +6012 200 3251
Book my time directly in my calendar:

 

 

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Sacred Monotony

Image credit: The Minds Journal

So boring! So monotonous!!!
- What if it’s “sacred monotony”? 🤔

In a previous post,

I said that rather than lamenting on what could be felt as doing a meaningless task (e.g. a work “process” step),

connecting it to a higher purpose reframes our feeling to that of gratitude.

Do we feel that day in, day out
we are in a “same old same old” routine and monotony?

What if we treat the monotony as “sacred monotony”?

Sacred monotony becomes skillful monotony and fulfilling monotony,
like in the above example of “meaningless task”
when we can:
✔️ check it against a higher purpose.

If not the highest purpose each time,
then the cascaded lower sub-purpose(s).

Sacred monotony is when we enter any task
with intention (a.k.a. niat, niyyah, nawaitu),
versus mindless, automatic drifting.

Archers, violinists or other achievers
who repeat and practise hours on end
for months or years on end
do not complain of boring routine!

We perform religious rituals with sacred monotony
(except if we approach them in automatic mode).

Try this:
- remembrance of deep intention, and
- mindfulness (being fully present every moment in every task) for all daily activities,

be they for religious rituals or mundane work and life routines.

An alternative is: escape from boredom

through falling for distractions,
bingeing on entertainment,
and other heedless forms,

but beware - where are we really heading to?

Have a blessed Friday,
have a good weekend,
(even with monotony)!

 

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No Whining = Gratitude

Video: my conversation with Nadiah Suki on her accepting “process” for a greater good, and how her not whining about it is actually her practising gratitude.

Here is the reason I was so emphatic on “no complaining” when I had that conversation with Nadiah Suki: I recently completed a “no complaining” endurance in my recent 35-day Hajj trip! 😊

Prior to the Hajj trip, the teacher at my Hajj course had said that this is a journey of the heart.

The Sheikh taught me that with the 2 million plus people in Makkah, I should take heed of these (also see Appendix 2 further below):

• not a vacation
• no arguments
• no complaining
• expect uncomfortable
• expect delays
• people’s tests are different
• not there to propose solutions to Hajj problems

The above apply before, during and after Hajj.

Before and during the trip, I prayed that my ears don’t hear and my eyes don’t see people complaining, arguing or proposing solutions. I also intended to avoid those kind of people.

Sure enough, there were some tests of those kind of people. Still, Allah did spare me from many, I am sure.

As an example at Kuala Lumpur International Airport when we were waiting to board the plane to Jeddah, my wife Marsila beside me suddenly said, “Oops, my bad, I shouldn’t have said that.” Truth was I really didn’t hear anything she said before that.

And as we were about to board the plane, a fellow pilgrim said to me, “Ada satu kecacatan (There is one defect)..” referring to the start of our journey, but at that time we were standing up to get on the bus to board the plane, so he could not finish his sentence.

In the first couple of days in Makkah, the tests of noticing people’s whining did continue. The travel package I bought had me share the hotel room with 3 other pilgrims, so they become new friends. To one of them I confided, in tears, that I was trying my best not to complain, not to add fuel to the fire of other people complaining, and not to be in the company of complainers.

Why? Because I am a guest of Allah and as a guest, I do not want to kecilkan hati (displease) my Host, Allah Himself!

This concept of not kecilkan hati Tuan Rumah (Host) was reminded to me before the trip by my friend, an earlier Hajah, Farah Rahim.

I texted Farah from Makkah that I was just keeping quiet when people complain. Farah suggested I smile while in the company of complainers, and I would be rewarded. So I did try to smile a lot throughout the pilgrimage. 😊

The pilgrimage was meant to be arduous, at different levels for different people. The congestion in the main mosque of Masjid Haram when we did the Tawaf and Sa’ie rituals as well as the daily prayers, the 40 degrees Celcius plus HEAT (!), the delays, the crammed camps in Arafah and Mina, the ratio of 60:1 people to toilet in the camps, the list goes on.

I think I was patient enough with the tests, Alhamdulillah, including when I smiled at supposedly intelligent suggestions people raised about the toilet situation, the meals menu prepared by the travel agency, etc., etc.

I decided to adapt to the new routines and travel situations (after all, I am a seasoned world traveler), and count the relative blessings I had.

Especially when another roommate said, “Allah loves you, Hasan - He gives you “corner lot” each time!” My roommate was referring to the positioning of my beds in Makkah, Arafah and Mina.

I was first to arrive at the hotel room in Makkah, thus I could choose the bed by the window.

In the Arafah camp, somehow I got the end bed (very narrow sofa bed/mattress - side-by-side literally touching the next one) by the wall, giving a bit of space to put my stuff between bed and wall.

In the Mina camp, my narrow bed (same cramming like in Arafah) was by the doorway of the room, giving “breathing space” to the next bed on the other side of the doorway.

(Read on, below)

 

Eid Mubarak. Selamat Hari Raya Aidil Fitri.

Eid Mubarak. Selamat Hari Raya Aidil Fitri. Maaf Zahir Batin.

 

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